MiQuit Privacy Policy


This policy is split into two sections. The first section describes what Personally Identifiable Information we (the Primary Care Unit, University of Cambridge) will collect in order to provide the MiQuit text message support service and how we will protect and use that information. The second section explains what information we gather when you visit the MiQuit website, which is hosted by the Primary Care Unit at the University of Cambridge. This includes what data is collected, and how that information is used. Any changes to this privacy policy will be posted on this page.

MiQuit text message support service

In connection with the text message service we provide, we will ask you to provide your first name, current number of weeks of pregnancy (gestation) and mobile phone number. This information is used to provide support to you by text message. Submitting such information to us constitutes your consent to our using this Personally Identifiable Information in accordance with this Policy. This information will be stored on a secure server within the University of Cambridge. We do not routinely collect any other Personally Identifiable Information. In order to provide support which is personalised to you we will ask you some general questions about your smoking habits, experiences and beliefs. In addition, we will collect anonymous usage data from users on the way they use the MiQuit text message service (e.g. the number of times users reply to service text messsages).

We may share anonymised information (where any potentially identifiable details have been removed i.e. first name and mobile number) collected from users of the MiQuit service with Norfolk County Council and our research partners without the users consent. In addition, we may publish anonymised data in academic journals or present this information at academic conferences.

MiQuit website

In common with most web sites, this site automatically logs certain information about every request made of it (see below for more details). This information is used for system administration, for bug tracking, and for producing usage statistics. The logged information may be kept indefinitely. Relevant subsets of this data may be passed to computer security teams as part of investigations of computer misuse involving this site or other computing equipment in the University. Data may incidentally be included in information passed to contractors and computer maintenance organisations working for the University of Cambridge (which is where the site is hosted), in which case it will be covered by appropriate non-disclosure agreements. Otherwise the logged information is not passed to any third party except if required by law. Summary statistics are extracted from this data and some of these may be made publicly available, but those that are do not include information from which individuals could be identified. [You should appreciate that a log is a record of what a server sees, not necessarily what was initially sent. If a request is sent via a proxy the log file will show the proxy's address. If someone has forged your address the log file will show your address]. This site may use web “cookies” as part of user authentication (login) and to store information needed by other facilities. This site runs Google analytics, which uses cookies for tracking visitors to the site. This is to gain more complete data on site use and will support ongoing web page development.

Logged data

The following data is automatically logged for each request:

 The name or network address of the computer making the request. Note that under some (but not all) circumstances it may be possible to infer from this the identity of the person making the request. Note also that the data recorded may be that of a web proxy rather than that of the originating client

 The date and time of connection

 The HTTP request, which contains the identification of the document requested

 The status code of the request (success or failure etc.)

 The number of data bytes sent in response

 The contents of the HTTP Referrer header supplied by the browser

 The content of the HTTP User-Agent header supplied by the browser

Logging of additional data may be enabled temporarily from time to time for specific purposes. In addition, the computers on which the web site is hosted keep records of attempts (authorised and unauthorised) to use them for purposes other than access to the web server. This data typically includes the date and time of the attempt, the service to which access was attempted, the name or network address of the computer making the connection, and may include details of what was done or was attempted to be done.


This website uses cookies. A cookie is a small file of letters and numbers that we put on your computer if you agree. These cookies allow us to distinguish you from other users of the website which helps us to provide you with a good experience when you browse our website and also allows us to improve our site. The cookies we use are ‘analytical’ cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they’re using it. This helps us to improve the way our website works, for example by making sure users are finding what they need easily. Read more about the individual analytical cookies we use and how to recognise them.


The MiQuit system was originally developed with funding from Cancer Research UK (grant number C1345/A5809). Refinement work and website development have been funded by the National Institute for Health Research (NIHR) under the Programme Grants for Applied Research programme (RP-PG-0109-10020).






500x500 500x500